The main idea behind the logo starts with the concept of inﬁnity. An inﬁnity that represent never ending use of systems (especially computers and telecommunications) for storing, retrieving, and sending information. Inﬁnity also represents complete service of quality and secure information.
Colors encourage B2B and B2C customers to adopt those new solutions and products that BT plus provides. Color in Plus is highlighting future possibilities to creating price leadership, they try to keep close to what their customer needs.